One of the key factors that sets Nomad apart from other hard ciders is its unique color, texture, and contrast. The packaging design beautifully captures the contrast between the texture of soil and the vibrant color of a freshly sprouted seed. This juxtaposition not only reflects the natural ingredients used in the cider but also creates a visually striking and memorable design.
The design team faced the challenge of maintaining the North Peak brand identity while differentiating between their beer and cider offerings. With Nomad, they successfully achieved this goal by creating a design that stands out on its own while still being recognizable as part of the North Peak family.
The success of the Nomad design has been recognized with the prestigious Bronze A' Design Award in 2012. This award is bestowed upon designs that exhibit outstanding creativity, resourcefulness, and technical skill. Nomad's packaging design not only captures the essence of the product but also contributes to the overall quality of life improvements, making it a true standout in the world of packaging design.
With its unique inspiration, color, texture, and contrast, Nomad's packaging design is a true testament to the beauty and creativity that can be found in nature. It not only reflects the purity of the cider but also captures the attention of consumers with its visually striking design. Nomad is a true work of art that brings the essence of Michigan apples to life.
Project Designers: Irene Tomoko Sugiura
Image Credits: Irene Tomoko Sugiura
Project Team Members: New Concept / Nomad by Irene Tomoko Sugiura
Original North Peak Brewing Company design by Neatly Trimmed Beard
Project Name: Nomad
Project Client: Irene Tomoko Sugiura